TY - BOOK AU - Spence,Gerry TI - How to argue and win every time SN - 0312118279 : AV - BF637.P4 S66 1995 U1 - 153.8/52 20 PY - 1995/// CY - New York PB - St. Martin's Press KW - Persuasion (Psychology) KW - Interpersonal communication KW - Persuasion (Rhetoric) ER -